We didn't know what a PMS was. So we asked.
We come from AI research, and we asked over a hundred hoteliers where the shoe pinches. The result is AURA.
Why AURA exists.
We don't come from hospitality. We come from AI research - some of us met at Mercedes-Benz, where we researched artificial intelligence together.
After Covid, we began exploring an industry that fascinated us: hospitality. Not from behind a desk - but on the phone. We called over a hundred hoteliers and asked one simple question: Where does the shoe pinch?
The answer was almost always the same: The phone rings, and no one can pick up. Emails pile up. The team burns out.
So we built what we do best: an AI that listens, understands and helps. Not as a replacement for people - but so that people can get back to doing what they chose this profession for.
The people behind AURA.
Florian
Co-Founder & CEO
Called over 100 hoteliers before the first line of code was written. And he still does, by the way.
Jonas
Co-Founder & COO
AI development at Mercedes-Benz and a fintech in LA. Started as an intern under John - today he runs operations.
John
CTO
Lead AI developer at Mercedes-Benz. Hired Jonas as an intern five years ago. Still doesn't regret it.
Yorrick
Senior Software Developer
A developer for 20 years. Writes code from Canada - where it's quiet enough to focus.
Julian
Senior Software Developer
Full-stack AI developer with German standards for quality. When Julian says 'it works', then it works.
Salima
Customer Success
Comes from the hospitality industry. Not technical - but the best at explaining how AURA really helps your hotel.
Mike
Growth Marketing Lead
Performance marketer with 8 years of experience. Makes sure more hotels find AURA - and that attention turns into real conversations.
Dastan
Business Development
Enterprise sales with an open ear. Prefers to sort things out in person - even if that means catching the next flight tomorrow.
Hospitality first
Technology serves the host, not the other way around. Every decision at AURA starts with one question: Does this help the hotel?
Honesty
We tell you what AURA can do - and what it can't. No overengineering, no empty promises. Trust comes from clarity.
Partnership
We support, we don't just sell. Every hotel gets a dedicated contact who knows the property.
Get to know us.
Not a sales pitch - first an honest conversation about your day-to-day.