The best DialogShift alternative for hotels
When you need more than a chatbot: real booking automation.
Last updated: March 31, 2026
With more than 1,200 hotels, DialogShift is one of the most established providers. If you are looking for an alternative that integrates more deeply into your PMS, AURA is an interesting option.
In 2025, DialogShift introduced a Booking Agent whose booking capability depends on the respective PMS. AURA books directly in the PMS across all supported systems and additionally offers an automatic booking-vs-quote classification.
At a glance
| AURA | DialogShift | |
|---|---|---|
| Direct PMS booking | Yes (all PMS) | Partial (depends on the PMS) |
| Sell packages | Yes | Not publicly confirmed * |
| Upselling with booking | Yes | Partial |
| AI feedback learning | Yes | Not publicly confirmed * |
| Pricing model | Custom (no per-room) | Base + per room |
| Configurable sales logic | Yes | Not available |
Detailed feature comparison
| Feature | AURA | DialogShift |
|---|---|---|
| Booking & PMS | ||
| Direct booking in the PMS during the call | ||
| Booking vs. quote classification | — | |
| Upselling with direct booking | ||
| Sell packages | — | |
| Configurable sales logic | ||
| PMS integrations (hotel-specific) | ||
| Communication channels | ||
| Phone AI | ||
| Email AI | ||
| Web chat | ||
| Intent-based email workflows | ||
| WhatsApp / social media | ||
| AI & automation | ||
| AI feedback learning | — | |
| Automatic quote emails with alternatives | — | |
| 25+ languages | ||
| Natural language processing (NLP) | ||
| Management & dashboard | ||
| Multi-property management | ||
| Ticketing system with email notifications | — | |
| Semantic conversation filters | — | |
| Configurable chat widget | ||
| Restaurant management (table reservations) | ||
| Check-in support (codes, guest data) | — | |
| Closure / holiday mode | ||
| Security & compliance | ||
| EU hosting (GDPR-compliant) | ||
| Data encryption | ||
Booking & PMS
Direct booking in the PMS during the call
Booking vs. quote classification
Upselling with direct booking
Sell packages
Configurable sales logic
PMS integrations (hotel-specific)
Communication channels
Phone AI
Email AI
Web chat
Intent-based email workflows
WhatsApp / social media
AI & automation
AI feedback learning
Automatic quote emails with alternatives
25+ languages
Natural language processing (NLP)
Management & dashboard
Multi-property management
Ticketing system with email notifications
Semantic conversation filters
Configurable chat widget
Restaurant management (table reservations)
Check-in support (codes, guest data)
Closure / holiday mode
Security & compliance
EU hosting (GDPR-compliant)
Data encryption
Information about third-party providers is based on publicly available information (as of March 2026). Feature sets can change at any time. "—" means the feature is not publicly confirmed.
Verdict
Why hotels choose AURA over DialogShift
- Direct PMS booking across all supported systems — not just selected ones
- Sell packages and upsell with direct booking
- AI feedback learning for continuous improvement
- Simpler pricing structure without per-room surcharges
- Configurable sales logic: you set the rules
See the difference from DialogShift for yourself
Try AURA live or book a free intro call.
Why hotels compare alternatives
Hotels evaluating alternatives to DialogShift typically mention these points:
- Booking process: with DialogShift, direct PMS booking depends on the respective PMS
- Pricing model: base + per room can become expensive for growing hotels
- Booking depth: features such as packages and upselling with direct booking are available with AURA
- Learning AI: AURA's AI feedback learning improves the AI automatically
From form forwarding to direct booking
A key difference with AURA: booking enquiries are completed directly in the PMS. That means fewer drop-offs, higher conversion and more direct bookings.
In addition, AURA can automatically recognise whether the guest wants to book immediately or first receive a quote — and acts accordingly. For a quote, a personalised email with alternative suggestions is created automatically.
Frequently asked questions
Doesn't DialogShift have more experience?
DialogShift has 6 years of experience and 1,200+ customers — that is an advantage. AURA is younger but built with newer technology that enables deeper automation. What matters is what delivers the greatest value for your hotel.
Can AURA do WhatsApp and social media too?
AURA currently focuses on the three core channels of phone, email and chat. DialogShift additionally offers WhatsApp, Instagram and Facebook Messenger. If social media messaging is decisive for your hotel, DialogShift is broader in this area.
How do the costs compare?
DialogShift charges a base fee plus per-room costs, which can become expensive for larger hotels. AURA offers custom pricing without per-room surcharges. Book an intro call for a concrete quote.
Transparency note
This comparison was created by AURA and is based on publicly available information (as of March 2026). We strive for a fair representation but cannot guarantee the completeness or timeliness of the information about other providers. Feature sets can change at any time. Providers who would like to correct or update information can reach us at info@auravoice.ai.