Integration

AURA + ASA

AI receptionist for hotels working with ASA - the PMS connection is in preparation.

Last updated: September 7, 2026

ASA HOTEL comes from ASA in Kaltern (Caldaro) in South Tyrol, Italy, founded in 1989. Around 3,000 properties in Italy, Austria, Germany and Switzerland work with it, and it is most widely used in South Tyrol. PMS, POS system and F&B management run in one system - made for full-service hotels and resorts that want everything from a single source.

The direct connection between AURA and ASA is in preparation. The plan is to read room availability and rates from ASA and to create reservations directly in the system.

You do not have to wait for it. AURA already takes on phone, email and chat today, answers guest questions about rooms, half board, restaurant and spa and records booking requests in a structured form and passes them to your team. What is still missing is the automatic availability check and creating the reservation in ASA directly.

What AURA + ASA can do together

In preparation: ASA connection

The direct link between AURA and your ASA system is in progress.

Reachable today

AURA answers calls, emails and chats from day one.

Booking requests captured in full

Travel dates, number of guests, board type and contact details reach your team complete.

Guest questions answered automatically

Half board, restaurant hours, spa offering, directions: AURA knows your answers.

Multilingual

Guests are served in more than 25 languages - important in South Tyrol and the Alps.

Benefits

What ASA hotels gain with AURA

No lost call - regardless of the state of the ASA connection
Your full-service team is relieved of routine enquiries immediately, not only after the integration project
Enquiries about rooms, restaurant and spa reach your team in a structured form
Guests from Italy, Austria, Germany and Switzerland are served in their own language
Once the ASA connection is live it is simply added - no restart

See AURA and ASA working together

Try AURA live or book a free intro call.

Book an intro call

How setup works

Intro call: we analyse your ASA modules and your hotel requirements

Start: AURA takes over phone, email and chat

Configuration: hotel information, rates, packages and conversation guidelines are set up

Connection: as soon as the ASA integration is available it is added

Frequently asked questions about AURA + ASA

Is the ASA integration available yet?

Not yet. The connection is in preparation. AURA can already be used in your property for phone, email and chat.

Can AURA handle restaurant reservations via ASA?

Not today. AURA records the reservation request with date, time and number of guests and passes it to your team. The connection to ASA is in preparation - which modules it covers is something we discuss in the intro call.

Can AURA already book rooms in ASA?

Not yet. AURA records the booking request in a structured form and your team creates the reservation in ASA. Creating it automatically comes with the connection.

See for yourself

Try AURA live or book a free intro call.

Book an intro call